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The Toyota Safety Sense ® driver-assistance features have become one of the most talked-about reasons drivers choose a new Toyota. For Noblesville, Indiana families and commuters, Toyota Safety Sense (TSS®) reduces stress behind the wheel, gives you a second set of eyes, and can step in when you need it most. Whether you're a first-time buyer or upgrading to a newer model, knowing what these systems do and how they work together can help you make a more informed decision at the dealership. What Is Toyota Safety Sense®? Toyota Safety Sense® is a suite of active safety technologies included on most new Toyota models. These driver-assistance features are a big part of why the brand keeps earning IIHST TOP SAFETY PICK+ awards on models like the Camry and Prius. Rather than responding after an accident occurs, these systems are designed to help you avoid one in the first place. T SS ® features work together to monitor your surroundings and alert you, or take action when a potential hazard is detected. Pre-Collision System With Pedestrian Detection The backbone of the Toyota Safety Sense® suite is the Pre-Collision System. This system uses a camera and radar to detect vehicles, pedestrians, and cyclists ahead of your vehicle. It will alert you with an audible and visual warning s on your Head-Up Display if you’ve got one. If you don’t respond quickly, it can apply automatic emergency braking to help reduce impact severity or avoid a collision entirely. It’s invaluable for city driving and school zones, where unexpected stops and pedestrians in crosswalks are common. Road Sign Assist This is a unique and convenient tool you didn’t realize you wanted until you have it. It uses a forward-facing camera to pick up specific road signs, like Stop signs and speed limits, then displays the info right on your Multi-Information Display or Head-Up Display. Getting pulled over for speeding can be a thing of the past, and in unfamiliar areas or spots where new signs are posted, it’s incredibly useful, making you aware before you come up on a new posting. Lane Departure Alert and Lane Tracing Assist Unintentional lane drifting is a leading cause of accidents on highways and rural roads. Toyota Safety Sense® addresses this with Lane Departure Alert, which warns you when your vehicle begins to drift without a turn signal. On many models, Lane Tracing Assist takes this a step further by making subtle steering corrections to help keep you centered in your lane. Both systems rely on forward-facing camera technology that continuously reads lane markings, making them reliable even on longer drives. Automatic High Beams Driving at night presents its own set of challenges. The Automatic High Beam feature within Toyota Safety Sense® detects the headlights and taillights of other vehicles and automatically switches between high and low beams. This helps maximize your visibility without the risk of blinding other drivers — a small but meaningful convenience that also contributes to overall road safety. Full-Speed Dynamic Radar Cruise Control Full-Speed Dynamic Radar Cruise Control is another standout among Toyota Safety Sense® features. Unlike traditional cruise control, this system uses radar to maintain a set following distance from the vehicle ahead. If traffic slows down, the system automatically adjusts your speed. When traffic clears, it returns to your preset speed. This makes highway commuting noticeably more relaxed and is part of Toyota's broader driver-assistance technology ecosystem. Who Benefits Most From These Features? Nearly every type of driver can benefit from Toyota Safety Sense®. New drivers gain an extra layer of awareness, while experienced drivers get a reliable backup for moments of distraction. For families, the added pedestrian and cyclist detection is particularly reassuring. Drivers in Noblesville, IN dealing with seasonal weather changes or high-traffic commutes may find these features especially valuable when road conditions are unpredictable. Experience Toyota’s Award-Winning Safety Systems Firsthand Toyota Safety Sense® features are more than a checklist of technology. T hey represent a genuine commitment to protecting everyone inside and outside of the vehicle. From pre-collision warnings to radar-guided cruise control, these systems work quietly in the background to support safer, more confident driving. If you're ready to experience Toyota Safety Sense® for yourself, visit Ed Martin Toyota at edmartintoyota.com to explore the current lineup and find the right fit for your needs.

Drive the spirit of giving with Ed Martin Automotive! This year, we're proud to partner with WISH-TV and the Marine Toys for Tots Foundation to bring joy to children in need. Here's how you can make a difference by donating new, unwrapped toys to support local families this holiday season. 1. Understand the Cause Toys for Tots is a charitable initiative run by the U.S. Marine Corps Reserve, designed to collect new toys for children from underprivileged families. Each year, the foundation spreads holiday cheer by distributing toys to children across the country. By donating, you help ensure that every child has the opportunity to experience the joy of receiving a gift during the holidays. 2. Visit Ed Martin Toyota’s Dealership Located in the heart of Noblesville, IN, Ed Martin Toyota is a proud supporter of the local community. Drop by our dealership anytime during business hours to participate in this wonderful cause. We’ve set up a collection point for all donations right at the front entrance, making it easy and convenient for you to contribute. 3. Choose Your Toy to Donate When selecting a toy for donation, make sure it is new and unwrapped. This ensures that the toy is ready to be distributed to a child without any delays. Toys for all ages are welcome, from infants to older children. Consider selecting educational toys, sports equipment, art supplies, or stuffed animals—items that bring both joy and learning to children. 4. Drop Off Your Donation Once you have your new, unwrapped toy, head to Ed Martin Toyota. Our team will be there to welcome you and ensure that your gift is added to the WISH-TV’s WISH Tree collection. Remember, no need to wrap your gift; the Marines will take care of that when the toys are distributed. 5. Spread the Word The more donations we collect, the more children we can help. Encourage your family, friends, and coworkers to join in and support the cause. Share Ed Martin Toyota’s participation on social media, using the hashtag #ToysForTots and tag us to help raise awareness in the community. 6. Stay Informed and Follow Up Visit our website or follow us on social media to stay up to date on the progress of the Toys for Tots campaign at Ed Martin Toyota. We’ll keep you informed about how much we've collected and how your donations are making an impact on local children and families this holiday season. With your help, Ed Martin Toyota is excited to make this holiday season a little brighter for children in need. Together, we can make a lasting impact by spreading kindness and generosity throughout Noblesville and beyond. Thank you for your support!

If you're looking for a luxury SUV experience without splurging, the 2026 Toyota Crown Signia is perfect. Offering Lexus-like refinement on a Toyota budget, the Signia is brimming with niceties. It offers a powerful yet efficient hybrid engine, confident handling, a luxurious ride, and an expansive, elegantly detailed interior. Dynamic Hybrid Performance The Crown Signia delivers smooth, powerful acceleration, making highway merges and passes feel effortless. This is thanks to its advanced hybrid system that pairs a 2.5-liter four-cylinder engine with three electric motors to produce up to 240 HP. This muscle also enables a handy 2,700-pound towing capacity, perfect for weekend getaways. Despite its strong output, the Signia delivers world-class efficiency, achieving 38 MPG combined, so you can indulge in a luxurious ride day after day without compromising your fuel budget. Refined Handling and Plush Ride Quality The Signia is masterfully calibrated to provide smooth, precise control around every turn while comforting you with a soft, composed ride. The sophisticated CVT transmission with Driver Selectable Modes and Sequential Shift Control delivers silky-smooth power while allowing you to tailor the vehicle's responses to your mood. The automatic full-time all-wheel-drive system, enhanced by a brake-actuated limited-slip differential, ensures maximum traction and stability on any surface, allowing you to carve corners and navigate slippery surfaces with precision and confidence. The speed-sensing rack-and-pinion power steering system enhances driving ease and safety by intuitively adjusting the amount of power assistance based on the vehicle's speed. At low speeds, it delivers lighter, easier steering to make maneuvering tight city streets and parking effortless. At highway speeds, it provides a heavier, more stable feel for enhanced control and responsiveness. Meanwhile, the comfort-tuned strut and multi-link suspension system, bolstered by coil springs and gas-pressurized shocks, swallows road imperfections gracefully for an exceptionally luxe ride. Smart Safety and Driver Assistance Systems The Crown Signia comes with a suite of smart technologies that serve as an extra pair of eyes to ensure you and your passengers are always safe while also helping alleviate driving fatigue. They can include Automated Emergency Braking with Pedestrian Detection, Blind Spot Monitoring with Cross-Traffic Alert, Evasion Assist, Full-Speed Dynamic Radar Cruise Control, Lane Keeping Assist, Driver Attention Assist, front and rear parking assist with automated braking, a surround-view camera, and more! Spacious and Luxurious Interior With nearly 100 cubic feet of passenger room and up to 66 cubic feet of maximum cargo volume, the Signia delivers comfortable lounging space for five adults and their belongings. Meanwhile, a bevy of high-end amenities treats them like royalty. They can include heated and ventilated seats with lumbar support, a panoramic sunroof with a power sunshade, an 11-speaker JBL sound system, premium leather upholstery, voice-activated dual-zone automatic air conditioning, a 12.3-inch infotainment touchscreen, and more! Looking to take the 2026 Crown Signia out for a spin and experience its polished ways firsthand? Reach out to Ed Martin Toyota in Noblesville, IN, today to book your test drive!